Privacy Policy

Mackey Advisory Corp. (U.S.) and Mackey Advisory Limited (U.K.) (“we,” “us,” or “our”) respect the privacy of our users (“you” or “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you use our website at www.mackeyadvisory.com and any related media form, channel, mobile website, or application (collectively, the “Site”). Please read this Privacy Policy carefully. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE SITE.

We may update this Privacy Policy at any time to reflect changes in our practices or applicable law. We will indicate updates by revising the “Revised” date of this Privacy Policy. Changes are effective immediately upon posting to the Site. You are encouraged to periodically review this Privacy Policy to stay informed. Your continued use of the Site after the posting date constitutes acceptance of the updated Privacy Policy.

COLLECTION OF YOUR INFORMATION
We collect personal information that you provide directly, that is collected automatically when you interact with the Site, and that we obtain from third parties. The categories may include identity and contact details, professional information, communications data, technical and usage data, and cookie/analytics data.

Personal Information You Provide
This includes information you submit via contact forms, emails, event registrations, newsletter sign-ups, downloads, or when engaging our services (e.g., name, email address, phone number, company/role, and the content of your communications). If you engage us professionally, we may collect limited billing or engagement data as needed to perform under a contract.

Information Collected Automatically
When you access the Site, our servers may automatically collect technical information such as IP address, device and browser type, operating system, referring/exit pages, date/time stamps, and on-site interactions. We also use cookies and similar technologies as described below.

USE OF YOUR INFORMATION
We use personal information for the following purposes, relying on legitimate interests, performance of a contract, consent (where required), and/or legal obligations, as applicable:

DISCLOSURE OF YOUR INFORMATION
We share personal information only as described here, with appropriate safeguards. We do not sell personal information.

By Law or to Protect Rights
We may disclose information to comply with legal processes, enforce our agreements and policies, or protect the rights, property, and safety of our users, clients, or the public. This may include exchanges of information for fraud prevention and risk reduction, as permitted by law.

Service Providers and Professional Advisors
We may share information with trusted vendors and advisors (e.g., hosting, IT, analytics, communications, legal/accounting) who process data on our behalf under contractual confidentiality and data protection obligations. We may also share de-identified or aggregated information for legitimate business purposes.

Sale or Corporate Transactions
In the event of a reorganization, merger, acquisition, financing, or sale of all or a portion of our assets, personal information may be transferred to the successor entity subject to this Privacy Policy or a substantially similar policy.

You are responsible for your interactions with third parties with whom you choose to share information. If you no longer wish to receive communications from third parties, please contact them directly. You may manage our marketing communications by using the unsubscribe mechanisms provided or contacting us.

TRACKING TECHNOLOGIES

Cookies and Web Beacons
We use cookies, web beacons, pixels, and similar technologies to operate the Site, remember preferences, and improve performance. Where required by law, we will request your consent for non-essential cookies. For more information, please review our Cookie Policy, which is incorporated into this Privacy Policy by reference.

Website Analytics
We may use analytics services (such as Google Analytics) that set first- or third-party cookies to help analyze Site usage, measure performance, and understand user engagement. By accessing the Site, you consent to the collection and processing of analytics data in accordance with the provider’s privacy policy. To limit analytics tracking, you can adjust your browser settings, use available opt-out tools, or decline non-essential cookies where offered.

Note that replacing your device, changing or upgrading browsers, or deleting cookies may remove your preferences or opt-out settings.

COOKIES POLICY | WHAT ARE COOKIES AND OTHER TRACKING TECHNOLOGIES?
Cookies are small text files stored on your device when you visit the Site. Similar technologies store or access identifiers to enable features, remember settings, and analyze usage. This helps our Site recognize your device across sessions. Learn more at www.allaboutcookies.org and (for EU/UK users) www.youronlinechoices.eu.

HOW DOES OUR WEBSITE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
Mackey Advisory uses cookies and similar technologies to identify your browser, remember preferences, secure the Site, control access to content, and process requests. We also use them to understand aggregate usage and improve performance and user experience.

To administer the Site and for research and diagnostics, we may work with third-party service providers that use persistent cookies to help improve usability, manage content, and understand how users navigate and utilize the Site.

FIRST AND THIRD-PARTY COOKIES
“First-party cookies” are set by Mackey Advisory. “Third-party cookies” are set by service providers through our Site (e.g., analytics, communications). Certain email or marketing tools may use cookies or pixels to understand whether messages were opened or links clicked, in accordance with their policies and your preferences.

WE USE THE FOLLOWING TYPES OF COOKIES:
Persistent Cookies: Enhance your experience by remembering preferences (e.g., prior consent choices).
Session Cookies: Temporary; they expire when you close your browser and support essential Site functions.

You can refuse or delete cookies via your browser settings. Some Site features may not function properly without certain cookies. Unless you adjust your settings to refuse cookies, our system may set cookies when you visit the Site. Where required, we will seek your consent for non-essential cookies.

Data derived from cookies and Site usage is retained only as long as necessary for the purposes described, subject to applicable legal, regulatory, and operational requirements. Retention durations vary by data type and purpose.

THIRD-PARTY WEBSITES
The Site may link to third-party websites and services not operated by us. Any information you provide to such third parties is governed by their policies, not this Privacy Policy. We are not responsible for the content, security, or privacy practices of third-party sites or services.

GOOGLE MAPS
If the Site uses Google Maps APIs, your use is subject to the Google Maps/Google Earth Additional Terms of Service (https://developers.google.com/maps/terms) and Google’s Privacy Policy (https://policies.google.com/privacy). These services may store and access cookies and device information.

SECURITY OF YOUR INFORMATION
We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. International transfers (e.g., from the U.K./EEA to the U.S.) are made under appropriate safeguards such as Standard Contractual Clauses or the U.K. Addendum, where applicable.

POLICY FOR CHILDREN
The Site is not intended for children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can take appropriate action.

CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) setting. No uniform standard governs DNT signals, and we do not respond to DNT at this time. If a standard is adopted that we must follow in the future, we will update this Privacy Policy accordingly.

CONTACT US
For questions or concerns about this Privacy Policy, our data practices, or your privacy rights (including, where applicable, access, rectification, erasure, restriction, objection, portability, and withdrawal of consent), please contact us at: legal@mackeyadvisory.com